A content management system (CMS) is a software introduced to help e-commerce business owners with their digital websites. A CMS is used to create, edit and publish content. Using CMS to add or modify content doesn’t need coding or programming knowledge. Online shop owners can carry out creative modification of their online store based on their target users.
You may want to ask, how is the modification done? A CMS provides the ease to add a new page, post or visual elements. This content can be customized to one’s liking. The content can be drafted beforehand and published later. Numerous plugins are available to further enhance the content and it’s behaviour. Once you get to know your way around, adding new content becomes a quick and hassle free task.
Your e-commerce website is expected to be user-friendly; it should not be challenging each time users want to purchase. You can do this by carrying out maintenance on your store backend. Some e-commerce platforms perform the function of a CMS. An online shop owner can add promotional banners to their sites to attract their consumers to a particular page or offer. A CMS is essential if own an e-commerce platform, so that you are ready to handle the management of the products you offer by selling successfully through your website.
Different types of CMS
There are majorly 2 different types of CMS
Open source CMS
An open source CMS is a content management system that is maintained by its community of developers, rather than one developed and owned by a single company. The source code is available to all, and anyone can modify it and create their own functionality.
Users can have complete control over the website functionality. An open source CMS can be downloaded for free and host the site yourself. You can definitely make any modifications that you want. Not all e-commerce CMS platforms have their source open, which means that the platform users have limited control over the website function. The most common open source CMS platforms today are Wordpress, Drupal, and Joomla.
SaaS (software-as-a-service) CMS
SaaS CMS are developed privately by a specific company or agency, using a code that is owned by them and not readily available. These platforms are typically licensed to users for a monthly subscription fee and often come with a variety of services attached to them, such as support, design, development and training.
If you don’t want to worry about updating and maintaining your site all by yourself, and security is absolutely important for you, then SaaS CMS is ideal for you. Another benefit is that if something goes wrong, it’s fixed quickly and efficiently by the agency.
Top CMS Systems for E-commerce.
WordPress: this is a significant CMS used, but it does not exist as an E-commerce platform separately. There is a need for it to be modified by users into the online shop that they desire. All you need is to get access to the plugin, and the various themes are available for free. WordPress is convenient to use, and it is flexible; the problem only begins when you add a considerable number of plugins: it will affect the performance of the site.
BigCommerce: this is one of the dominant CMS E-commerce platforms that exist in the industry. They are competent, and they have several built-in functions that they can perform for their users. Businesses growing fast can use BigCommerce; the software is powerful and fully hosted because it operates using advanced Search Engine Optimization.
Sitecore: this is one of the leading CMS that is existing. They are well known for their outstanding digital experience that they provide for users. Online shop owners who use this CMS get to enjoy various benefits, including software editing tools and market automation. Website users can design and build an excellent and personalized store, and there are also unique contents to experience.
Shopify: This specific CMS is very popular; it is well known, and it is a perfect example of SaaS E-commerce platforms earlier discussed. It is affordable and easy to use, especially for those who are just starting up or those who have started, but their business is still small. Shopify offers website users various features, templates, and support.
Going through the CMS systems as mentioned above, you will realize that there are many options for online business owners to choose from; it all depends on what suits your business functionality.