Capture explicit customer preferences, product interests, budget ranges, feature priorities, and decision criteria directly from customer choices. This voluntary, high-quality data reveals what customers actually want, not just what they clicked on. Gain valuable insights into your customers, including zero- and first-party data. This data is collected directly from interactions with the product advisor and can be integrated into your existing CRM.

This helps you optimize your marketing and sales strategies, as well as logistics and inventory management. This improves market segmentation and persona identification across all areas of your business.