Emma & noah faced the fundamental challenge of building trust and credibility as a premium online baby product retailer. The core question they needed to solve was: "What must we do so that parents buy baby rompers for their firstborn from us - a new brand on the internet? Without ever having held the product in their own hands or having spoken to you?"

The company struggled with the typical barriers of e-commerce in the sensitive baby products market. When it comes to pregnancy and parenting, there is often uncertainty and there are many sources of information, leaving parents overwhelmed and confused about which products to choose. Without the benefit of physical examination or face-to-face consultation that traditional retail provides, customers lacked the personal guidance and reassurance they needed when making important purchasing decisions for their babies.

This created a significant gap between customer needs and the online shopping experience, where parents required expert-level consultation similar to what they would receive from knowledgeable sales staff in brick-and-mortar baby stores, but were instead left to navigate complex product selections on their own.