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How ETERNA managed to create an exceptional user experience - just like in the retail store
How ETERNA managed to create an exceptional user experience - just like in the retail store
How ETERNA managed to create an exceptional user experience - just like in the retail store
Key Insights
The Problem: customers found it difficult to navigate their broad product range, making it challenging to find the perfect shirt from over 1,500 articles.
The Solution: ETERNA implemented a digital shirt advisor, that helps customers find the perfect shirt through a step-by-step consultation process.
The Results: Next to an increase in conversion rate, the bounce rate was reduced. Also the AOV increased just like the engagement rate.
![](data:image/svg+xml,<svg display="block" role="presentation" viewBox="0 0 40 40" xmlns="http://www.w3.org/2000/svg"><path d="M 5.078 30 C 4.162 30 3.377 29.674 2.724 29.021 C 2.071 28.368 1.745 27.583 1.745 26.667 L 1.745 13.417 C 1.106 12.833 0.613 12.083 0.266 11.167 C -0.081 10.25 -0.088 9.25 0.245 8.167 L 1.995 2.5 C 2.217 1.778 2.613 1.181 3.182 0.708 C 3.752 0.236 4.412 0 5.162 0 L 28.328 0 C 29.078 0 29.731 0.229 30.287 0.688 C 30.842 1.146 31.245 1.75 31.495 2.5 L 33.245 8.167 C 33.578 9.25 33.571 10.236 33.224 11.125 C 32.877 12.014 32.384 12.778 31.745 13.417 L 31.745 26.667 C 31.745 27.583 31.419 28.368 30.766 29.021 C 30.113 29.674 29.328 30 28.412 30 Z M 20.412 11.667 C 21.162 11.667 21.731 11.41 22.12 10.896 C 22.509 10.382 22.662 9.806 22.578 9.167 L 21.662 3.333 L 18.412 3.333 L 18.412 9.5 C 18.412 10.083 18.606 10.59 18.995 11.021 C 19.384 11.451 19.856 11.667 20.412 11.667 Z M 12.912 11.667 C 13.55 11.667 14.071 11.451 14.474 11.021 C 14.877 10.59 15.078 10.083 15.078 9.5 L 15.078 3.333 L 11.828 3.333 L 10.912 9.167 C 10.8 9.833 10.946 10.417 11.349 10.917 C 11.752 11.417 12.273 11.667 12.912 11.667 Z M 5.495 11.667 C 5.995 11.667 6.432 11.486 6.807 11.125 C 7.182 10.764 7.412 10.306 7.495 9.75 L 8.412 3.333 L 5.162 3.333 L 3.495 8.917 C 3.328 9.472 3.419 10.069 3.766 10.708 C 4.113 11.347 4.689 11.667 5.495 11.667 Z M 27.995 11.667 C 28.8 11.667 29.384 11.347 29.745 10.708 C 30.106 10.069 30.189 9.472 29.995 8.917 L 28.245 3.333 L 25.078 3.333 L 25.995 9.75 C 26.078 10.306 26.307 10.764 26.682 11.125 C 27.057 11.486 27.495 11.667 27.995 11.667 Z M 5.078 26.667 L 28.412 26.667 L 28.412 14.917 C 28.273 14.972 28.182 15 28.141 15 L 27.995 15 C 27.245 15 26.585 14.875 26.016 14.625 C 25.446 14.375 24.884 13.972 24.328 13.417 C 23.828 13.917 23.259 14.306 22.62 14.583 C 21.981 14.861 21.3 15 20.578 15 C 19.828 15 19.127 14.861 18.474 14.583 C 17.821 14.306 17.245 13.917 16.745 13.417 C 16.273 13.917 15.724 14.306 15.099 14.583 C 14.474 14.861 13.8 15 13.078 15 C 12.273 15 11.544 14.861 10.891 14.583 C 10.238 14.306 9.662 13.917 9.162 13.417 C 8.578 14 8.002 14.41 7.432 14.646 C 6.863 14.882 6.217 15 5.495 15 L 5.307 15 C 5.238 15 5.162 14.972 5.078 14.917 Z M 28.412 26.667 L 5.078 26.667" fill="rgb(31, 31, 31)" height="30px" id="V7rX1GsC9" transform="translate(3.297 5)" width="33.489795826099524px"/></svg>)
The Future: ETERNAs eCommerce team constantly enhances the advisors with A/B tests and the analytics capabilities within Neocom.
The Problem: customers found it difficult to navigate their broad product range, making it challenging to find the perfect shirt from over 1,500 articles.
The Solution: ETERNA implemented a digital shirt advisor, that helps customers find the perfect shirt through a step-by-step consultation process.
The Results: Next to an increase in conversion rate, the bounce rate was reduced. Also the AOV increased just like the engagement rate.
The Future: ETERNAs eCommerce team constantly enhances the advisors with A/B tests and the analytics capabilities within Neocom.
The Problem: customers found it difficult to navigate their broad product range, making it challenging to find the perfect shirt from over 1,500 articles.
The Solution: ETERNA implemented a digital shirt advisor, that helps customers find the perfect shirt through a step-by-step consultation process.
The Results: Next to an increase in conversion rate, the bounce rate was reduced. Also the AOV increased just like the engagement rate.
The Future: ETERNAs eCommerce team constantly enhances the advisors with A/B tests and the analytics capabilities within Neocom.
The Challenge
When product diversity becomes a digital obstacle
ETERNA faced a complex problem that affects many traditional fashion companies transitioning to digital commerce.
The wide range of products strives to offer the perfect shirt for almost every customer - five fits, various sleeve lengths and different collar shapes are not easy for new customers to keep track of at first glance. This diversity, which was an advantage in brick-and-mortar retail through personal consultation, became an obstacle online.
Specifically, this meant:
Over 1,500 different articles in the assortment
Five different fits (Slim Fit, Modern Fit, Comfort Fit, etc.)
Multiple sleeve lengths (short sleeve, long sleeve, various lengths)
Different collar shapes (Kent, Button-Down, Shark, etc.)
Various materials and colors for every occasion
The Challenge
When product diversity becomes a digital obstacle
ETERNA faced a complex problem that affects many traditional fashion companies transitioning to digital commerce.
The wide range of products strives to offer the perfect shirt for almost every customer - five fits, various sleeve lengths and different collar shapes are not easy for new customers to keep track of at first glance. This diversity, which was an advantage in brick-and-mortar retail through personal consultation, became an obstacle online.
Specifically, this meant:
Over 1,500 different articles in the assortment
Five different fits (Slim Fit, Modern Fit, Comfort Fit, etc.)
Multiple sleeve lengths (short sleeve, long sleeve, various lengths)
Different collar shapes (Kent, Button-Down, Shark, etc.)
Various materials and colors for every occasion
The Challenge
When product diversity becomes a digital obstacle
ETERNA faced a complex problem that affects many traditional fashion companies transitioning to digital commerce.
The wide range of products strives to offer the perfect shirt for almost every customer - five fits, various sleeve lengths and different collar shapes are not easy for new customers to keep track of at first glance. This diversity, which was an advantage in brick-and-mortar retail through personal consultation, became an obstacle online.
Specifically, this meant:
Over 1,500 different articles in the assortment
Five different fits (Slim Fit, Modern Fit, Comfort Fit, etc.)
Multiple sleeve lengths (short sleeve, long sleeve, various lengths)
Different collar shapes (Kent, Button-Down, Shark, etc.)
Various materials and colors for every occasion
The Transformation
From overwhelm to guided discovery
ETERNA partnered with Neocom to implement a digital shirt advisor that transformed their overwhelming 1,500+ product catalog into a guided, personalized journey. Customers could answer just three questions about body shape, size, and weight to receive one size recommendation and two fit recommendations, then continue selecting preferences for their perfect shirt.
The system worked through progressive personalization where the selection becomes more and more tailored to the client's needs as the advisory process progresses. Instead of facing all options simultaneously, customers made incremental decisions building toward their ideal shirt. The platform combined product matching with size expertise, while the admin portal offered many analysis options for monitoring success, enabling continuous improvement of targeted KPIs.
ETERNA could offer a customer experience like in a retail store, where users have the possibility to find a shirt suitable in style and size through one convenient process. They successfully digitized decades of fitting expertise without losing their personal touch, turning their greatest digital weakness - product complexity - into their competitive advantage through intelligent technology.
The Transformation
From overwhelm to guided discovery
ETERNA partnered with Neocom to implement a digital shirt advisor that transformed their overwhelming 1,500+ product catalog into a guided, personalized journey. Customers could answer just three questions about body shape, size, and weight to receive one size recommendation and two fit recommendations, then continue selecting preferences for their perfect shirt.
The system worked through progressive personalization where the selection becomes more and more tailored to the client's needs as the advisory process progresses. Instead of facing all options simultaneously, customers made incremental decisions building toward their ideal shirt. The platform combined product matching with size expertise, while the admin portal offered many analysis options for monitoring success, enabling continuous improvement of targeted KPIs.
ETERNA could offer a customer experience like in a retail store, where users have the possibility to find a shirt suitable in style and size through one convenient process. They successfully digitized decades of fitting expertise without losing their personal touch, turning their greatest digital weakness - product complexity - into their competitive advantage through intelligent technology.
The Transformation
From overwhelm to guided discovery
ETERNA partnered with Neocom to implement a digital shirt advisor that transformed their overwhelming 1,500+ product catalog into a guided, personalized journey. Customers could answer just three questions about body shape, size, and weight to receive one size recommendation and two fit recommendations, then continue selecting preferences for their perfect shirt.
The system worked through progressive personalization where the selection becomes more and more tailored to the client's needs as the advisory process progresses. Instead of facing all options simultaneously, customers made incremental decisions building toward their ideal shirt. The platform combined product matching with size expertise, while the admin portal offered many analysis options for monitoring success, enabling continuous improvement of targeted KPIs.
ETERNA could offer a customer experience like in a retail store, where users have the possibility to find a shirt suitable in style and size through one convenient process. They successfully digitized decades of fitting expertise without losing their personal touch, turning their greatest digital weakness - product complexity - into their competitive advantage through intelligent technology.
The Solution
Digital advisors as personal shopping assistant
ETERNA implemented Neocom's digital advisor to solve their product complexity challenge. Customers answer three simple questions about body shape, size, and weight to receive size and fit recommendations, then continue selecting preferences for their perfect shirt. The system progressively narrows down over 1,500 options through guided questioning, replicating the personal consultation experience of physical retail.
The solution combines intelligent product matching with size expertise, while the admin portal provides analysis options for success monitoring and continuous KPI improvement. This approach transformed ETERNA's overwhelming product diversity from a digital obstacle into a competitive advantage, enabling a customer experience like in a retail store through one convenient online process.
The Solution
Digital advisors as personal shopping assistant
ETERNA implemented Neocom's digital advisor to solve their product complexity challenge. Customers answer three simple questions about body shape, size, and weight to receive size and fit recommendations, then continue selecting preferences for their perfect shirt. The system progressively narrows down over 1,500 options through guided questioning, replicating the personal consultation experience of physical retail.
The solution combines intelligent product matching with size expertise, while the admin portal provides analysis options for success monitoring and continuous KPI improvement. This approach transformed ETERNA's overwhelming product diversity from a digital obstacle into a competitive advantage, enabling a customer experience like in a retail store through one convenient online process.
The Solution
Digital advisors as personal shopping assistant
ETERNA implemented Neocom's digital advisor to solve their product complexity challenge. Customers answer three simple questions about body shape, size, and weight to receive size and fit recommendations, then continue selecting preferences for their perfect shirt. The system progressively narrows down over 1,500 options through guided questioning, replicating the personal consultation experience of physical retail.
The solution combines intelligent product matching with size expertise, while the admin portal provides analysis options for success monitoring and continuous KPI improvement. This approach transformed ETERNA's overwhelming product diversity from a digital obstacle into a competitive advantage, enabling a customer experience like in a retail store through one convenient online process.
Key Learnings
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Turn Complexity into Advantage:
ETERNA's 1,500+ product variety became a competitive strength through guided selling, not a weakness.
Progressive Filtering Works Better:
Step-by-step decision-making outperforms showing all options at once - customers need guidance, not choice overload.
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Digital Can Match Human Expertise:
Technology successfully replicated in-store consultation online, proving traditional expertise scales digitally.
Turn Complexity into Advantage:
ETERNA's 1,500+ product variety became a competitive strength through guided selling, not a weakness.
Progressive Filtering Works Better:
Step-by-step decision-making outperforms showing all options at once - customers need guidance, not choice overload.
Digital Can Match Human Expertise:
Technology successfully replicated in-store consultation online, proving traditional expertise scales digitally.
Turn Complexity into Advantage:
ETERNA's 1,500+ product variety became a competitive strength through guided selling, not a weakness.
Progressive Filtering Works Better:
Step-by-step decision-making outperforms showing all options at once - customers need guidance, not choice overload.
Digital Can Match Human Expertise:
Technology successfully replicated in-store consultation online, proving traditional expertise scales digitally.
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How Miele transformed their online store into an AI sales advisor.
How Miele transformed their online store into an AI sales advisor.
How Miele transformed their online store into an AI sales advisor.
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7.833 C 66.863 6.088 66.861 4.807 66.849 3.99 C 66.843 3.501 66.771 3.059 66.635 2.661 C 66.446 2.108 66.074 1.752 65.455 1.708 C 64.768 1.659 64.265 1.958 63.947 2.604 C 63.889 2.722 63.839 2.957 63.797 3.309 C 63.766 3.57 63.751 3.809 63.752 4.028 C 63.754 5.075 63.754 6.344 63.753 7.834 C 63.752 7.86 63.731 7.881 63.705 7.881 L 61.959 7.881 C 61.94 7.881 61.925 7.866 61.925 7.848 L 61.925 0.312 C 61.925 0.296 61.938 0.282 61.955 0.282 L 63.561 0.282 C 63.591 0.282 63.616 0.307 63.616 0.337 Z M 78.138 4.083 C 78.138 6.317 76.326 8.129 74.092 8.129 C 71.857 8.129 70.046 6.317 70.046 4.083 C 70.046 1.848 71.857 0.037 74.092 0.037 C 76.326 0.037 78.138 1.848 78.138 4.083 Z M 74.071 1.709 C 73.483 1.711 72.92 1.963 72.506 2.411 C 72.092 2.858 71.86 3.464 71.862 4.095 C 71.864 4.726 72.1 5.33 72.518 5.775 C 72.935 6.22 73.5 6.468 74.088 6.466 C 74.676 6.464 75.239 6.212 75.654 5.764 C 76.068 5.316 76.3 4.711 76.297 4.08 C 76.295 3.449 76.059 2.845 75.642 2.4 C 75.224 1.955 74.66 1.707 74.071 1.709 Z M 85.503 6.979 C 84.576 7.919 83.226 8.337 81.94 8.003 C 80.729 7.689 79.72 6.649 79.395 5.442 C 79.114 4.395 79.138 3.412 79.467 2.492 C 79.774 1.631 80.542 0.771 81.402 0.382 C 82.833 -0.264 84.472 -0.018 85.521 1.189 C 85.525 1.195 85.534 1.197 85.541 1.194 C 85.548 1.192 85.553 1.184 85.552 1.177 L 85.552 0.325 C 85.552 0.302 85.571 0.283 85.594 0.283 L 87.17 0.283 C 87.197 0.283 87.218 0.305 87.218 0.333 L 87.218 7.83 C 87.218 7.858 87.196 7.88 87.169 7.88 L 85.611 7.88 C 85.579 7.88 85.552 7.854 85.552 7.821 L 85.552 6.998 C 85.552 6.987 85.545 6.976 85.534 6.972 C 85.523 6.968 85.511 6.971 85.503 6.979 Z M 83.337 1.687 C 82.74 1.668 82.161 1.902 81.725 2.338 C 81.289 2.774 81.033 3.375 81.013 4.01 C 80.993 4.645 81.211 5.262 81.619 5.724 C 82.026 6.186 82.59 6.457 83.186 6.475 C 83.782 6.494 84.362 6.26 84.798 5.824 C 85.233 5.388 85.489 4.787 85.509 4.152 C 85.529 3.517 85.312 2.9 84.904 2.438 C 84.497 1.976 83.933 1.705 83.337 1.687 Z" fill="rgb(106, 121, 126)" 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How emma & noah doubled their conversion rate with Neocom's guided selling solution.
How emma & noah doubled their conversion rate with Neocom's guided selling solution.
How emma & noah doubled their conversion rate with Neocom's guided selling solution.
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