ETERNA partnered with Neocom to implement a digital shirt advisor that transformed their overwhelming 1,500+ product catalog into a guided, personalized journey. Customers could answer just three questions about body shape, size, and weight to receive one size recommendation and two fit recommendations, then continue selecting preferences for their perfect shirt.

The system worked through progressive personalization where the selection becomes more and more tailored to the client's needs as the advisory process progresses. Instead of facing all options simultaneously, customers made incremental decisions building toward their ideal shirt. The platform combined product matching with size expertise, while the admin portal offered many analysis options for monitoring success, enabling continuous improvement of targeted KPIs.

ETERNA could offer a customer experience like in a retail store, where users have the possibility to find a shirt suitable in style and size through one convenient process. They successfully digitized decades of fitting expertise without losing their personal touch, turning their greatest digital weakness - product complexity - into their competitive advantage through intelligent technology.