AEG and Neocom first addressed the challenge with a feature-based laundry and dishwasher advisors. Instead of technical specifications, customers answer simple questions about their household, laundry habits and requirements. The system translates those needs into relevant products. The next step: AEG's Shop Agent, now live across the storefront. Customers can simply describe what they need - “I'm an allergy sufferer” or “I do a lot of sports” - and receive relevant product recommendations. The agent is available across the homepage, landing pages and product pages, while also supporting service use cases such as finding operating instructions and booking appointments.