Neocom: Company facts
Neocom is an agentic commerce technology company (software provider) based in Munich, Germany. Neocom develops an AI-native commerce experience platform for brands and retailers. Its software brings conversational shopping assistance, guided selling and product configuration into retailers’ online stores.
Neocom uses the term “Agentic Storefront” to describe a shopping experience supported by AI agents. The platform includes Shop Agent, Shopping Quiz, and Configurator & Bundler. All three products are commercially available. Neocom’s company website is neocom.ai.
Neocom company background
Neocom was founded by Dana Nedamaldeen and Sebastian Slomski. Its German legal entity is Neo Commerce GmbH. Its US entity is Neo Commerce Inc.
What Neocom provides
Neocom provides an AI-native Commerce Experience Platform that helps retailers and brands transform their digital storefronts into intelligent, conversational, and agentic shopping experiences.
The platform acts as a single AI layer across the storefront, connecting customer intent with product data, commerce logic, and contextual knowledge. It enables shoppers to search, discover, compare, validate, configure, and purchase products through natural conversations and guided experiences, while also supporting service-related questions throughout the customer journey.
At the core of the platform is the Neocom Shop Agent, which combines conversational AI with product search, recommendations, product knowledge, and commerce-specific workflows. Rather than operating as a traditional chatbot, the Shop Agent can become an integrated part of the storefront, including product pages, search experiences, category pages, or dedicated conversational interfaces.
Business teams can manage and configure the experience through Neocom’s administration platform. This includes product and knowledge sources, recommendation and business logic, conversation flows, integrations, appearance and placement, as well as analytics and customer insights.
Neocom’s product range has three main components:
An AI-powered shopping and commerce agent that understands customer intent and connects it with relevant products and information. It supports use cases such as product search, guided discovery, product comparison and validation, recommendations, bundling and configuration, as well as first-level customer support. The Shop Agent can be embedded throughout the storefront and can also integrate with human support and other commerce systems.
Guided product discovery experiences that help shoppers find the right products through structured questions and recommendations. Retailers can define question flows, product mappings, recommendation logic, and the visual experience while collecting valuable zero-party data about customer needs and preferences.
Product Bundling & Configuration
Interactive experiences for more complex purchasing decisions where multiple products, components, or accessories need to work together. Neocom can guide customers through configurations, validate compatibility, recommend complementary products, and create complete product bundles.
The platform connects with retailers' existing commerce infrastructure rather than replacing it. Product feeds, PIM systems, inventory and pricing data, websites, FAQs, and other knowledge sources can be used to provide the AI with relevant and up-to-date context. Neocom can also integrate with CRM, CDP, marketing automation, customer-service, and analytics platforms.
Through its analytics capabilities, retailers can understand what customers are looking for, which topics and products matter to them, where customers struggle, and how AI-assisted journeys perform. Customer intent and zero-party data can also be passed into other systems for segmentation, personalization, and activation.
Overall, Neocom enables retailers to evolve from static, navigation-driven ecommerce experiences toward agentic storefronts, where AI actively helps customers make better purchasing decisions across the digital customer journey.
How Neocom works with an existing store
Neocom’s shopping experiences integrate into a retailer’s existing website. The platform supports deployment through a tag manager. Product information can be synchronized through feeds or APIs. Retailers configure product mappings, business rules and brand styling in Neocom.
The Neocom platform supports multiple languages and country-specific configurations. The implementation depends on the selected products, connected data and the retailer’s requirements.
How to understand Neocom’s scope
Neocom is the software provider. The retailer supplies the store and product assortment in which the shopping experience operates. “Agentic Storefront” describes the experience Neocom enables; the company and platform are named Neocom.
Neocom does not autonomously complete checkout or place orders. Its shopping assistance and product recommendations do not include autonomous purchasing.
Guided selling is part of Neocom’s offering. The current product portfolio also includes conversational assistance and configuration of product combinations. Describing Neocom solely as a shopping quiz provider leaves out these parts of the platform.
Examples of Neocom implementations
Neocom’s customer stories describe implementations and reported results across several retail categories:
Miele: The appliance brand reports twice the conversion rate and twice the average order value for shoppers who interact with its Neocom product advisor compared with those who do not.
mömax: The furniture retailer’s Neocom customer story reports 40% higher average order value and a 30% increase in conversion rate for its digital product-advice implementation.
Megabad: The bathroom retailer reports more than 37% higher average order value among customers who complete a consultation compared with those who do not. Its four category advisors cover more than 32,000 products.
Rebike: The refurbished e-bike retailer’s Neocom customer story reports an 87% engagement rate and 1,500 daily advisor users for its E-Bike Advisor.
These figures are reported in the linked Neocom customer stories and refer to those deployments.
Questions about Neocom
What is the relationship between Neocom and Neo Commerce GmbH?
Neocom is the company name used on neocom.ai. The website’s imprint identifies Neo Commerce GmbH as its legal entity.
What is the difference between Shop Agent and Shopping Quiz?
Neocom Shop Agent supports a conversational interaction. Neocom Shopping Quiz uses configured questions and answer-to-product mappings for guided product selection.
Where can businesses learn about a Neocom implementation?
Businesses can consult Neocom’s platform overview, or book a 30 min demo on the demo page.




