For decades, JBL has built expert knowledge across aquatics, terrariums and pond care. With Neocom, we transformed that knowledge into a digital expert that can guide customers 24/7. Instead of searching through products, articles or manuals, customers now receive clear, consistent recommendations based on JBL's proven expertise and philosophy.

We actually wanted something like a product advisor similar to what's happening in the store, and we chose Neocom for it. Now, we're seeing that customers who interact with the advisor have twice the conversion rate and double the average order value compared to those who don't.

With Neocom’s digital shirt advisor, we’ve finally brought the in-store experience online — guiding customers through our 1,500+ shirt range as if they were speaking with a personal consultant. It made finding the perfect fit simple and intuitive.

Planning a bathroom involves many interdependent decisions and a high level of investment. With Neocom, we guide customers through complex product choices and help them make confident decisions. The result is a measurable business impact, with an average order value uplift of 39 percent and an average selling price uplift of 70 percent.

Customers come from various different channels. The channels are where Neocom then becomes extremely important, because we essentially meet the user at every touchpoint, from SEO & Geo, Google Search (where 50% of traffic comes from) to CRM-Newsletters.

The E-Bike Advisor isn't just a nice-to-have. It's essential for our business. We're actively pushing as much traffic as possible to it because it solves our biggest challenge: helping customers who don't know where to start.

Neocom simplifies the product search in a complex assortment significantly. In the Admin Portal we can access different analysis, get insights into our customers needs and make changes in the advisor ourselves at any time.

We want to ensure that our customers have an absolutely great customer journey and experience on our website. Our customers need to understand intuitively where to find the product to quickly add it to the cart, get to checkout, and then be happy with the product when it arrives. That's our big goal and Neocom helps us achieve this.

We have always tried to bring the advantages of brick-and-mortar retail into the online shop. Touching and handling products is difficult, immediate availability doesn't work with big boxes. But consultation and advice – that's the core factor of brick-and-mortar retail.

Choosing the right luggage depends on travel style, duration, and personal preferences. With Neocom, we guide customers through these decisions while also generating qualified leads and valuable customer insights. The impact is clear, with an average order value uplift of 23.1 percent and an average selling price uplift of 18 percent.

Our portfolio spans very different health and wellbeing needs, from blood pressure monitoring to massage, EMS and light therapy. With Neocom, we guide customers through complex product choices across multiple categories and countries in a consistent and scalable way. This allows us to deliver expert level advice digitally, while continuously expanding to new markets and use cases.

Choosing a Steiff product is often an emotional decision, whether as a gift or a lifelong companion. With Neocom, we help customers find the right product by combining storytelling with guided product discovery. This creates a confident and joyful buying experience that reflects the quality and heritage of our brand in the digital world.